The short answer: maybe. But you’re probably asking the wrong question. Competitions and Giveaways are not new to the photography industry, but in the last year they have been more visible, more debated, and probably more implemented than ever, especially for Newborn Sessions. Partly because ad costs have increased, organic reach has declined, and studios […]
Google has just released new insights into how people shop, book, and buy in 2025, and it’s a must read for newborn photographers. The changes in consumer behaviour and their impact on photography are something we’ve addressed often in recent times, including in our free webinar The Photography Industry is Changing so this article comes […]
Some days it seems like our entire life depends on making “the right decision”: the success of our studio, our next sale, being happy, healthy, and even being in the “right” relationship. From the moment we wake up to bedtime, we are constantly bombarded by millions of pieces of information. To make matters worse, the […]
Have you noticed how lately converting leads for Newborn Sessions seems to be more difficult than before? At times it can feel like an uphill struggle when conversions aren’t going well – and it can leave you questioning if your work is good enough, or what you’re doing wrong. Why aren’t they booking you? Is […]
As a newborn photographer, getting your work seen by potential clients is crucial for growing your business. Most of this visibility comes through online search results in the current digital era, making search engine optimization (SEO) a crucial component of your marketing plan. Google Search Console, a powerful, free tool from Google, can provide invaluable […]
Facebook Ads have always been a big part of our coaching The Marketing Mastermind for Newborn Photographers, but there is no doubt that they are becoming increasingly popular among Newborn Photographers. While there are great courses available to get started with Facebook Ads, learning to use them effectively to get bookings for Newborn and Cake […]
If you are considering my coaching – or any marketing services/course – chances are you expect one thing above everything else: results. Enquiries, bookings and sales. After all, that’s what marketing promises and that’s what it should deliver. Pretty simple. You know what? Not only do I agree with this, I can also guarantee that […]
I have thought long and hard about using the word “conscious” in an industry that offers luxury services, but after a year of work, I still believe this might be the best way to define this new – or better, different – approach to business. So let’s begin by defining what “conscious” means. Simply put, […]
5 years ago, when I took my first photography client on board, I felt like I was going back in time. So many tools and strategies that were well known and widely used in other industries were not only unknown to photographers but were also rejected and dismissed whenever I mentioned them in photography groups […]
Let’s be honest: hating Facebook is pretty easy, these days. Like it or hate it, social media is an essential part of our marketing and business… and losing an account (or even worse, a Business Page) is definitely not an experience you want to go through. Trust me. So while hacking attempt (and successes) are […]