Entries by giuliabigi

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Marketing for Photographers is changing – Welcome to Grow Your Photography Studio v2.0

5 years ago, when I took my first photography client on board, I felt like I was going back in time. So many tools and strategies that were well known and widely used in other industries were not only unknown to photographers but were also rejected and dismissed whenever I mentioned them in photography groups […]

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Facebook Pages: 3 steps to prevent being hacked + What to do if hackers strike

Let’s be honest: hating Facebook is pretty easy, these days. Like it or hate it, social media is an essential part of our marketing and business… and losing an account (or even worse, a Business Page) is definitely not an experience you want to go through. Trust me. So while hacking attempt (and successes) are […]

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IF MARKETING IS THE ANNOYING GUY TRYING TO TAKE YOU HOME

You know? The one rushing through questions nobody is interested in, in the first place, just to get to the point where you leave the bar together. Except, you can clearly see through it. And that’s why it feels gross. Or like a ridiculous waste of time if, after all, you would not mind being […]

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“I DON’T HAVE TIME FOR THIS SH*T”

Most of our lives are filled with too much pressure. Financial pressure, expectations, emails, messages and… time pressure. When you have your own business, time pressure and the constant feeling of being about to drown because you simply don’t have time to it all can easily bring you to the point of breakdown. Shooting, organising […]

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WHAT IF YOUR COACHING DOESN’T WORK FOR ME?

“Will this work for me?”“What if it doesn’t work?”“And how is this different?” Quite often, photographers who have tried other coaching or marketing programmes are always more careful and unsure about signing up for The Marketing Mastermind. And in all honesty, I love it. I love being asked the tough, uncomfortable questions. To me, answering […]

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STRUGGLING WITH CHRISTMAS MINIS? GET OUR MARKETING CHECKLIST

Christmas Minis are quick and easy sessions that should sell themselves, right? Not necessarily, especially this year. With so many newborn photographers now doing Christmas minis using a very similar pricing/formula, competition is stronger than ever. In addition to this, almost nothing these days can be sold without a solid marketing plan and without investing […]

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ESSENTIAL MARKETING TOOLS FOR NEWBORN PHOTOGRAPHERS

Scheduling posts, sending questionnaires, email newsletters… getting your marketing in place can feel quite overwhelming. However, as for all crafts, using the right tools can turn an apparently daunting job into a smooth and fast process. So here it is: our list of essential marketing tools every newborn photographer needs. Our list includes a few […]

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“I KNOW I SHOULDN’T BE LOOKING AT MY COMPETITORS, BUT…”

You know that feeling when you “end up” on your competitors’ page and all of a sudden a thousand anxious thoughts fill your head? “I really need to step up my game.“ “I should be posting more.“ “She’s got double my followers, she’s probably got an inbox full of enquiries – god, I really need […]