As a newborn photographer, getting your work seen by potential clients is crucial for growing your business. Most of this visibility comes through online search results in the current digital era, making search engine optimization (SEO) a crucial component of your marketing plan. Google Search Console, a powerful, free tool from Google, can provide invaluable […]
Facebook Ads have always been a big part of our coaching The Marketing Mastermind for Newborn Photographers, but there is no doubt that they are becoming increasingly popular among Newborn Photographers. While there are great courses available to get started with Facebook Ads, learning to use them effectively to get bookings for Newborn and Cake […]
If you are considering my coaching – or any marketing services/course – chances are you expect one thing above everything else: results. Enquiries, bookings and sales. After all, that’s what marketing promises and that’s what it should deliver. Pretty simple. You know what? Not only do I agree with this, I can also guarantee that […]
I have thought long and hard about using the word “conscious” in an industry that offers luxury services, but after a year of work, I still believe this might be the best way to define this new – or better, different – approach to business. So let’s begin by defining what “conscious” means. Simply put, […]
5 years ago, when I took my first photography client on board, I felt like I was going back in time. So many tools and strategies that were well known and widely used in other industries were not only unknown to photographers but were also rejected and dismissed whenever I mentioned them in photography groups […]
Let’s be honest: hating Facebook is pretty easy, these days. Like it or hate it, social media is an essential part of our marketing and business… and losing an account (or even worse, a Business Page) is definitely not an experience you want to go through. Trust me. So while hacking attempt (and successes) are […]
You know? The one rushing through questions nobody is interested in, in the first place, just to get to the point where you leave the bar together. Except, you can clearly see through it. And that’s why it feels gross. Or like a ridiculous waste of time if, after all, you would not mind being […]
Most of our lives are filled with too much pressure. Financial pressure, expectations, emails, messages and… time pressure. When you have your own business, time pressure and the constant feeling of being about to drown because you simply don’t have time to it all can easily bring you to the point of breakdown. Shooting, organising […]
“Will this work for me?”“What if it doesn’t work?”“And how is this different?” Quite often, photographers who have tried other coaching or marketing programmes are always more careful and unsure about signing up for The Marketing Mastermind. And in all honesty, I love it. I love being asked the tough, uncomfortable questions. To me, answering […]
“Charge what you are worth” seems to have become the universal advice on pricing. Facebook groups, ads, podcasts, some days no matter where I look, there is a conversation to be had on this. My opinion? This is bullshit. OMG! Did I really just say that?! Now, there is very little that makes me happier […]