Christmas Minis are quick and easy sessions that should sell themselves, right?

Not necessarily, especially this year.

With so many newborn photographers now doing Christmas minis using a very similar pricing/formula, competition is stronger than ever.

In addition to this, almost nothing these days can be sold without a solid marketing plan and without investing enough time and resources, especially if you are not already well established and can count on a solid client base.

I THOUGHT THESE WOULD SELL OUT, BUT… THEY DIDN’T!

Ok, first of all… you are not alone.

Also, there is still time.

So if you have not sold out your Christmas mini sessions do not despair, but keep in mind these 3 simple “rules”:

1 – Think out of the box

Christmas Minis (like most minis) are a real challenge when it comes to marketing to a new, colder, audience. Since your profit is lower than full sessions, you need to find strategies that will help you reach as many people as possible… for very little money, or for free.

For this reason, in our checklist, we will include some unusual advertising and marketing strategies that we would not necessarily use to get bookings for your newborn sessions

2 – Don’t alienate your audience

Christmas mini sessions

We get it, you really want this to work.

However, in a couple of months this will be over, and you’ll be back to bumps, babies and newborns… so please try not to overwhelm your audience with Christmas images and posts – especially since it’s still September!

Remember that posting content your audience doesn’t like will affect your reach because Facebook and Instagram simply will not show your content to users who have not engaged with you in a while.

So if you see low (or lower than usual) engagement on your Christmas posts, do yourself a favour and limit the number of themed posts. Instead, plan on using some ads (again, read our checklist for low-budget ideas)

3 – Think about your business as a whole

Especially if you have little time to spend on promoting your studio, make sure you are not only focusing on your Christmas Minis!

If you are far from your goal (sessions you want to sell), or have not even started selling them, please consider whether you can even afford to keep going. Is it worth investing more time and resources in promoting mini sessions?

In our blog post about biases we have discussed The Sunk Cost Fallacy, our tendency to honour already spent resources: we are more likely to continue with a project if we have already invested a lot of money, time, or effort in it, even when continuing is not the best thing to do.

YOUR CHRISTMAS MINIS MARKETING CHECKLIST

So here we go, our list is below and also available as a free download here (printable).

❑ Email your database of clients (need a mailing platform for this? Check out our list of Essential Marketing Tools for Newborn Photographers). If your list of clients includes less than 150 people, you’ll want to plan for some extra promo (for example ads).

❑ Make a list of your best 10-15 clients (with children in the right age range for your minis) and mail them a personal invitation (yes, by post!) or call them. Why? Because it’s personal.

❑ Consider creating a lead magnet to help you gather some new, qualified, leads. A lead magnet is a piece of content that you make available on your website for free and that people can download by giving you their email address.

Of course, you want your lead magnet to be Christmas themed and targeted at your audience.

Ideas are: a PDF template for a letter to Santa, a template for Christmas cards or other themed templates, etc.

The process you want to follow is simple: create a blog post to describe your lead magnet and include a mini form (only requiring name and email address). Ask visitors to fill out the form if they want to receive your file and, when you receive their contact information… well, email them the content with a little reminder of your Christmas Minis (and a few images!). All tools needed for this process are included in our Essential Marketing Tools for Newborn Photographers.

Your lead magnet could be promoted using a Traffic ad, for as little as £2 a day – or could even just be promoted with a boost on your Facebook page.

❑ Create a Facebook event with the goal of using it for Facebook Ads. Ads for events are not the best ads for conversions but you will be able to run them for as little as £1 a day.

Remember: you can’t message directly people who mark themselves as “Going” to your event, but they will read your updates on the event page.

❑ Create an Engagement Facebook ad for one of your organic Facebook posts. As mentioned above, we choose these ads over Conversions (which are the best ads for bookings and sales) to contain costs – since your margin on minis is much smaller than for newborn sessions.

Check out this video to see where to find Engagement/Event ads.

❑ If you don’t have at least 2k followers on each of your Facebook and Instagram profiles, and your database of clients is fairly small (less than 100 contacts) consider partnering with another local business with a stronger online presence.

❑ Create a promo video that you can use on social media – Animoto offers a few great templates in this sense, but you can use almost any tool.

Don’t forget to check these tips for creating promo videos for your studio (source: Facebook).

❑ If you have not done a model call, consider doing one and boosting the post to your local audience – don’t forget to use engagement as a goal for your boost. Also, don’t forget to record some behind the scenes footage (and take a few shots) that you can use for Instagram reels and social media in general


Hi, I am Giulia (weird, uh? It sounds like Julia – but it’s written with a “Gi”) and I am the founder of Grow Your Photography Studio.

I am known for my no-BS, hands-on approach to helping newborn photographers get more clients and grow a business they actually enjoy running. I believe marketing should not be a “necessary evil” and that taking action is the first and most fundamental step toward success.

Need more hands-on help? Book a marketing call with us

Thinking about our Marketing Mentoring programme? Read this first

Imagine this: it’s Monday morning and you are sipping coffee or tea sitting in your studio… and waiting for your Facebook Photography business page to load.

So you wait, and wait, until you realise you can’t actually login.

And this time is not because you’ve been logged out and can’t remember the password, it’s because you have been banned.

Your Photography business page, ad account, everything is gone. In a panic, you login to your email to find a message from Facebook that explains you have violated the Community Standards and are not allowed on the platform.

For me, this is the stuff nightmares are made of – regardless of how many leads I can get from other platforms, I don’t want to lose the ability for my business to be represented on a platform with almost 3 billion users.

Like it or hate it, for most of us our social media pages have become some of the most important assets in our business.

But do you really know everything there is to know about keeping your Facebook Photography business page safe?

This post gives you a few basic steps that you should implement to ensure you comply with Facebook policies and add layers of redundancy to your pages.

STEP 1 – HAVE AT LEAST TWO ADMINS ON YOUR FACEBOOK PHOTOGRAPHY BUSINESS PAGE

Yes, your personal profile and business pages are connected by default, but adding a second administrator means you will still have a way of managing your Photography business page if you can’t access your personal profile.

This could happen for several reasons: you might be hacked, your profile might be suspended, etc. etc.

You can add administrators from the Page Roles section in Settings, this video shows you how.

Note: needless to say, choose someone you truly trust and that would be happy to let you use their profile to access your page!

CAN I HAVE A SECOND FACEBOOK PROFILE AND ADD IT AS AN ADMIN?

No. Having two Facebook profiles goes against the platform’s policies and might result in your accounts being banned.

To learn more: https://www.facebook.com/help/975828035803295

STEP 2 – SIGN UP TO FACEBOOK BUSINESS MANAGER

Facebook Business Manager contains all of Facebook’s business tools live and where you manage all of your Facebook marketing and advertising activities. 

Business Manager is also essential for sharing your Facebook and Instagram assets among multiple people efficiently and securely, reducing the risk of losing access to any of those assets.

You can create a Facebook Business Manager account (which is different from Business Suite) from business.facebook.com/create 

Then:

  1. Go to Settings – People and assets – People.
    Follow this video to add an Admin https://www.loom.com/share/6f4d36896c5c44709fbf5f8e21605d8f
    It is recommended to add at least two people as administrators.
  2. Go to Business settings – Instagram accounts to connect any Instagram business accounts (you will be asked to log in to Instagram).
  3. Go to Ad accounts – Add New ad account.
    You will have the access to add an account you own by supplying the ad account ID, or request access to use another Business Manager-owned ad account. 

To find your Ad Account id:

  • Go to Ads Manager 
  • Your ad account ID number is shown above the search and filter bar, in the account dropdown menu.

To find your Ad Account id:

  • Go to Ads Manager
  • Your ad account ID number is shown above the search and filter bar, in the account dropdown menu.

You can learn more about Business Manager by visiting https://www.facebook.com/business/learn/how-business-manager-works/guide

A FINAL NOTE

Now I know you might be thinking “Ok this is boring and complicated, I don’t need any of this and Facebook sucks anyway!”. 

I hear you. Our lives are already busy enough and “too much time” is definitely not one of our problems.

But here’s the thing, remember when you had to deal with that annoying client who was demanding to see your RAW files and you thought to yourself “my business my rules, I am not giving my unedited files to anyone?”.

Google, Facebook, Instagram… They also are businesses and they also enforce a “my business, my rules” policy.

So sure, you can ignore all of this and any of these platform’s policies… but you do so at your own peril!

Facebook Community Standards can be found here: https://www.facebook.com/communitystandards/

Facebook Advertising Policies https://www.facebook.com/policies/ads/

NEED HELP?

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