5 years ago, when I took my first photography client on board, I felt like I was going back in time.

So many tools and strategies that were well known and widely used in other industries were not only unknown to photographers but were also rejected and dismissed whenever I mentioned them in photography groups (and my gratitude goes to Maddy Rogers for trusting my words before anyone else).

Despite my frustration, I knew those strategies were going to be very much present in the future of this industry… and I could see that from my clients’ results.

My “marketing life” was so easy back then.

Then, 2020 and lockdown arrived… and I remember waking up the morning after the announcement more determined than ever to keep everybody focused, to help everybody be ready for the next steps.

The moment lockdown began, I knew marketing would change forever and I wrote so everywhere.

I knew social media and ads were the easiest and fastest go-to tool for businesses to sell, so I knew “fast” marketing would become harder.

I also knew that there was no “going back to normal” because those unable to work due to restrictions would want (and need) to catch up when reopening.

Of course, what I could not foresee were a war and recession and so here we are, 5 years later, surrounded by trainers and photographers who have now discovered the tools and techniques my clients have been using for years.

Am I worried?

No, because to me, that is the past of marketing. That age is gone forever, and photography is not the first industry going through a shift of this magnitude.

That’s why my priority for the last 6 months has been defining what’s needed for us all to succeed in the next 5 years.

There has not been a day where my brain has not been processing and observing, and then processing some more.

Feedback from photographers, other coaches, and trainers, mixed with my own perception and experience.

And now things are clear.

There are four things needed for us to stay sane, ahead of others and profitable in the next 5 years:

1 – More unique and new FAST strategies (and yes, this includes social media and ads)

With so many walking on the path we have paved, the “usual” won’t keep working forever.

And for sure, you don’t want to end up fighting over a £20 session fee with every photographer around you.

This is why the Marketing Mastermind will always be a big part of the coaching.

The Marketing Mastermind for Newborn Photographers is a 1-to-1 marketing coaching with 3 unique characteristics:

  1. It offers hands-on help to get you bookings. From advertising to writing posts and landing pages, we do the work together
  2. It is 100% tailored to your studio. We don’t copy and paste strategies because we know that every business is different.
  3. It uses marketing that feels good. No pressuring, pushing people, no dancing in front of your phone just because “reels are the future”.

2 – The ability to connect with our clients on a deeper level 

… trust me – we are all fed up with being sold stuff every moment of every day.

I see it from data, that “tricks” don’t work anymore. Our clients know that if they spend enough time looking around, they will find amazing quality at an amazing price.

So, if you think what makes you unique is either of these things… we have a problem.

Connecting with clients simply means better, more meaningful content that truly shows your clients who you are.

Why? Because that makes you irreplaceable.

But I know creating great content is not easy, especially when writing is involved, and that is why we are introducing “Pathway to Creation: Creative Marketing for Photographers.”

This is all about using your creativity, and photography, to create meaningful marketing content.

We’ll develop creative photography projects, visuals and any format of media that comes naturally to you and we’ll bring it to life for your audience to see.

I won’t be alone in this journey, you will be helped by other coaches, trainers and our partner labs.

3 – Tired yet? Time for a story

When I was in school PE for girls was volleyball. Every week.

Now, if you have ever met me in person, you know there is not one cell in my body engineered for that. Not one, and I don’t even like it.

So, every week was a nightmare, every Tuesday I would try to escape the torture. A whole hour of feeling inadequate and hating it all. Just let me do something else, ANYTHING.

But no, you’re a girl, volleyball it is.

That story, and many more similar ones, are what life feels like if you are not engineered for the mainstream.

And if you enjoy working with me… you are not.

Whether it’s “too short,” too tall, too big, too sensitive, overthinking, too shy, or too much of an introvert.

That’s why alternative views, paths, and ways of doing business matter so much to me, and why the world needs them so desperately now.

But here’s the thing:

No matter how good and needed these “alternative paths” are, if the world doesn’t know about them, if they are not sustainable (mentally and financially) for the ones carving them they cease to exist.

That’s why I am introducing The Shift: Conscious Business for Newborn Photographers.

From how to deal with business when you are highly sensitive to boundaries and kinder, warmer strategies to convert clients… The Shift combines my marketing background and experience as a certified Human Factors Trainer.

4 – And now something most of you already know, the Perfect Pricing Blueprint.

This, too, is here to stay and it continues to help photographers get more conversions and sell MORE without pushing and pressuring people.

So, there you have it, welcome to Grow Your Photography Studio v2!

Want to know more?

Book a 30-minute FREE DISCOVERY CALL


Hi, I am Giulia (weird, uh? It sounds like Julia – but it’s written with a “Gi”) and I am the founder of Grow Your Photography Studio.

I am known for my no-BS, hands-on approach to helping newborn photographers get more clients and grow a business they actually enjoy running. I believe marketing should not be a “necessary evil” and that taking action is the first and most fundamental step toward success.

Thinking about our Marketing Mentoring programme? Read this first

We don’t do sales calls, but if you feel we might be a good fit you can book a free discovery call to work with me for an hour and see how that feels.

Let’s be honest: hating Facebook is pretty easy, these days.

Like it or hate it, social media is an essential part of our marketing and business… and losing an account (or even worse, a Business Page) is definitely not an experience you want to go through. Trust me.

So while hacking attempt (and successes) are multiplying, I thought I would record 3 quick video to show you 3 essential steps to integrate in your security routine.

(And if you don’t have one… the best time to start is right now.)

After this 3-step prevention guide, you will also find a 3 step emergency process to follow if your profile is under attack, and an FAQs section.

Ready? Let’s go!

Your Personal Security

Watch the 5 minutes video here https://bit.ly/personal-security-fb or below

Access the Security & Login Settings page in Facebook here: https://www.facebook.com/settings?tab=security

Time required: 3-5 minutes the first time, approx. 1 minute a month for maintenance

Restrict Specific Countries from seeing your Business Page

Watch the 2 minutes video here https://bit.ly/restrict-countries-fb or below

Access these settings from: Business Suite > All Tools [left column] > Page Settings

Time required: 3-5 minutes

Use Facebook Business Manager

Watch the 2 minutes intro video here https://bit.ly/fb-bmanager or below

Access Facebook Business Manager: https://business.facebook.com/settings/?nav_source=flyout_menu&nav_id=1053560220

Time required: Setting up Facebook Business Manager can be a daunting process for new users. Facebook offers guides and support here https://business.facebook.com/overview

I have been hacked! What do I do?

Here is a step by step process you can follow. Please note: this is not guaranteed to work, and your ability to act fast is essential.

IMPORTANT: In order to help as many people as possible, this guide refers to users who are not in Facebook Business Manager – but remember: operating from within Business Manager will give you the best chances of stopping the attack and recovering your page. Not working via Business Manager also means that you cannot monitor your Facebook Ad Accounts once your profile has been hacked.

  1. Ask your second admin to remove you immediately from your own page
  • From your News Feed, click Pages in the left menu.
  • Go to your Page and click Page Settings in the bottom left.
  • Click Page Roles in the left column.
  • Click Edit next to the person you want to remove, and then click Remove.
  • Click Confirm. You may need to enter your password.

Watch how to:

2. Block your credit card and remove Facebook from your Paypal’s billing agreements https://www.paypal.com/uk/smarthelp/article/how-do-i-cancel-a-billing-agreement-faq2254

Remember that ad accounts are automatically created for you when you open your page/profile, and if you have ever boosted a post you will have a payment method associated to your account.

3. While you do this, ask your second admin to open a support ticket by clicking on the “?” icon on the bottom left corner of your Business Suite

Make sure you note down the Case ID that’s given to you.

FAQs

Q: How often should I change my password?

A: Minimum once a month, and remember to use a unique password (not used in other accounts)

Q: Should I create a second personal Facebook account and add myself as an admin to my page?

A: No. This violates FB policies (read here https://www.facebook.com/help/975828035803295) and, if flagged, will cause your assets to be suspended (this includes your ad accounts and Facebook Page)

Q: Who should I add as a secondary admin to my page?

A: Treat your social media and Google accounts as if they were a debit card or bank account.

Q: Is it safe to use options like “Login with Facebook” on “Login with Google” on websites and apps?

A: No. Well, it should but with each authorised login the likelihood of your username and password being discovered and used increases. In addition to this, when you use the “Login with [x]” option, you are asked to authorise the website/platform/app you are trying to use to access your Facebook/Google profile. That authorisation can be revoked, but it is a manual process that requires a few steps… so better avoid!

Christmas Minis are quick and easy sessions that should sell themselves, right?

Not necessarily, especially this year.

With so many newborn photographers now doing Christmas minis using a very similar pricing/formula, competition is stronger than ever.

In addition to this, almost nothing these days can be sold without a solid marketing plan and without investing enough time and resources, especially if you are not already well established and can count on a solid client base.

I THOUGHT THESE WOULD SELL OUT, BUT… THEY DIDN’T!

Ok, first of all… you are not alone.

Also, there is still time.

So if you have not sold out your Christmas mini sessions do not despair, but keep in mind these 3 simple “rules”:

1 – Think out of the box

Christmas Minis (like most minis) are a real challenge when it comes to marketing to a new, colder, audience. Since your profit is lower than full sessions, you need to find strategies that will help you reach as many people as possible… for very little money, or for free.

For this reason, in our checklist, we will include some unusual advertising and marketing strategies that we would not necessarily use to get bookings for your newborn sessions

2 – Don’t alienate your audience

Christmas mini sessions

We get it, you really want this to work.

However, in a couple of months this will be over, and you’ll be back to bumps, babies and newborns… so please try not to overwhelm your audience with Christmas images and posts – especially since it’s still September!

Remember that posting content your audience doesn’t like will affect your reach because Facebook and Instagram simply will not show your content to users who have not engaged with you in a while.

So if you see low (or lower than usual) engagement on your Christmas posts, do yourself a favour and limit the number of themed posts. Instead, plan on using some ads (again, read our checklist for low-budget ideas)

3 – Think about your business as a whole

Especially if you have little time to spend on promoting your studio, make sure you are not only focusing on your Christmas Minis!

If you are far from your goal (sessions you want to sell), or have not even started selling them, please consider whether you can even afford to keep going. Is it worth investing more time and resources in promoting mini sessions?

In our blog post about biases we have discussed The Sunk Cost Fallacy, our tendency to honour already spent resources: we are more likely to continue with a project if we have already invested a lot of money, time, or effort in it, even when continuing is not the best thing to do.

YOUR CHRISTMAS MINIS MARKETING CHECKLIST

So here we go, our list is below and also available as a free download here (printable).

❑ Email your database of clients (need a mailing platform for this? Check out our list of Essential Marketing Tools for Newborn Photographers). If your list of clients includes less than 150 people, you’ll want to plan for some extra promo (for example ads).

❑ Make a list of your best 10-15 clients (with children in the right age range for your minis) and mail them a personal invitation (yes, by post!) or call them. Why? Because it’s personal.

❑ Consider creating a lead magnet to help you gather some new, qualified, leads. A lead magnet is a piece of content that you make available on your website for free and that people can download by giving you their email address.

Of course, you want your lead magnet to be Christmas themed and targeted at your audience.

Ideas are: a PDF template for a letter to Santa, a template for Christmas cards or other themed templates, etc.

The process you want to follow is simple: create a blog post to describe your lead magnet and include a mini form (only requiring name and email address). Ask visitors to fill out the form if they want to receive your file and, when you receive their contact information… well, email them the content with a little reminder of your Christmas Minis (and a few images!). All tools needed for this process are included in our Essential Marketing Tools for Newborn Photographers.

Your lead magnet could be promoted using a Traffic ad, for as little as £2 a day – or could even just be promoted with a boost on your Facebook page.

❑ Create a Facebook event with the goal of using it for Facebook Ads. Ads for events are not the best ads for conversions but you will be able to run them for as little as £1 a day.

Remember: you can’t message directly people who mark themselves as “Going” to your event, but they will read your updates on the event page.

❑ Create an Engagement Facebook ad for one of your organic Facebook posts. As mentioned above, we choose these ads over Conversions (which are the best ads for bookings and sales) to contain costs – since your margin on minis is much smaller than for newborn sessions.

Check out this video to see where to find Engagement/Event ads.

❑ If you don’t have at least 2k followers on each of your Facebook and Instagram profiles, and your database of clients is fairly small (less than 100 contacts) consider partnering with another local business with a stronger online presence.

❑ Create a promo video that you can use on social media – Animoto offers a few great templates in this sense, but you can use almost any tool.

Don’t forget to check these tips for creating promo videos for your studio (source: Facebook).

❑ If you have not done a model call, consider doing one and boosting the post to your local audience – don’t forget to use engagement as a goal for your boost. Also, don’t forget to record some behind the scenes footage (and take a few shots) that you can use for Instagram reels and social media in general


Hi, I am Giulia (weird, uh? It sounds like Julia – but it’s written with a “Gi”) and I am the founder of Grow Your Photography Studio.

I am known for my no-BS, hands-on approach to helping newborn photographers get more clients and grow a business they actually enjoy running. I believe marketing should not be a “necessary evil” and that taking action is the first and most fundamental step toward success.

Need more hands-on help? Book a marketing call with us

Thinking about our Marketing Mentoring programme? Read this first

Imagine this: it’s Monday morning and you are sipping coffee or tea sitting in your studio… and waiting for your Facebook Photography business page to load.

So you wait, and wait, until you realise you can’t actually login.

And this time is not because you’ve been logged out and can’t remember the password, it’s because you have been banned.

Your Photography business page, ad account, everything is gone. In a panic, you login to your email to find a message from Facebook that explains you have violated the Community Standards and are not allowed on the platform.

For me, this is the stuff nightmares are made of – regardless of how many leads I can get from other platforms, I don’t want to lose the ability for my business to be represented on a platform with almost 3 billion users.

Like it or hate it, for most of us our social media pages have become some of the most important assets in our business.

But do you really know everything there is to know about keeping your Facebook Photography business page safe?

This post gives you a few basic steps that you should implement to ensure you comply with Facebook policies and add layers of redundancy to your pages.

STEP 1 – HAVE AT LEAST TWO ADMINS ON YOUR FACEBOOK PHOTOGRAPHY BUSINESS PAGE

Yes, your personal profile and business pages are connected by default, but adding a second administrator means you will still have a way of managing your Photography business page if you can’t access your personal profile.

This could happen for several reasons: you might be hacked, your profile might be suspended, etc. etc.

You can add administrators from the Page Roles section in Settings, this video shows you how.

Note: needless to say, choose someone you truly trust and that would be happy to let you use their profile to access your page!

CAN I HAVE A SECOND FACEBOOK PROFILE AND ADD IT AS AN ADMIN?

No. Having two Facebook profiles goes against the platform’s policies and might result in your accounts being banned.

To learn more: https://www.facebook.com/help/975828035803295

STEP 2 – SIGN UP TO FACEBOOK BUSINESS MANAGER

Facebook Business Manager contains all of Facebook’s business tools live and where you manage all of your Facebook marketing and advertising activities. 

Business Manager is also essential for sharing your Facebook and Instagram assets among multiple people efficiently and securely, reducing the risk of losing access to any of those assets.

You can create a Facebook Business Manager account (which is different from Business Suite) from business.facebook.com/create 

Then:

  1. Go to Settings – People and assets – People.
    Follow this video to add an Admin https://www.loom.com/share/6f4d36896c5c44709fbf5f8e21605d8f
    It is recommended to add at least two people as administrators.
  2. Go to Business settings – Instagram accounts to connect any Instagram business accounts (you will be asked to log in to Instagram).
  3. Go to Ad accounts – Add New ad account.
    You will have the access to add an account you own by supplying the ad account ID, or request access to use another Business Manager-owned ad account. 

To find your Ad Account id:

  • Go to Ads Manager 
  • Your ad account ID number is shown above the search and filter bar, in the account dropdown menu.

To find your Ad Account id:

  • Go to Ads Manager
  • Your ad account ID number is shown above the search and filter bar, in the account dropdown menu.

You can learn more about Business Manager by visiting https://www.facebook.com/business/learn/how-business-manager-works/guide

A FINAL NOTE

Now I know you might be thinking “Ok this is boring and complicated, I don’t need any of this and Facebook sucks anyway!”. 

I hear you. Our lives are already busy enough and “too much time” is definitely not one of our problems.

But here’s the thing, remember when you had to deal with that annoying client who was demanding to see your RAW files and you thought to yourself “my business my rules, I am not giving my unedited files to anyone?”.

Google, Facebook, Instagram… They also are businesses and they also enforce a “my business, my rules” policy.

So sure, you can ignore all of this and any of these platform’s policies… but you do so at your own peril!

Facebook Community Standards can be found here: https://www.facebook.com/communitystandards/

Facebook Advertising Policies https://www.facebook.com/policies/ads/

NEED HELP?

Want to know more about using Facebook Business Manager for your Newborn Photography Studio?

Request a free Marketing Coaching Call now