Entries by giuliabigi

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STRUGGLING WITH CHRISTMAS MINIS? GET OUR MARKETING CHECKLIST

Christmas Minis are quick and easy sessions that should sell themselves, right? Not necessarily, especially this year. With so many newborn photographers now doing Christmas minis using a very similar pricing/formula, competition is stronger than ever. In addition to this, almost nothing these days can be sold without a solid marketing plan and without investing […]

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ESSENTIAL MARKETING TOOLS FOR NEWBORN PHOTOGRAPHERS

Scheduling posts, sending questionnaires, email newsletters… getting your marketing in place can feel quite overwhelming. However, as for all crafts, using the right tools can turn an apparently daunting job into a smooth and fast process. So here it is: our list of essential marketing tools every newborn photographer needs. Our list includes a few […]

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“I KNOW I SHOULDN’T BE LOOKING AT MY COMPETITORS, BUT…”

You know that feeling when you “end up” on your competitors’ page and all of a sudden a thousand anxious thoughts fill your head? “I really need to step up my game.“ “I should be posting more.“ “She’s got double my followers, she’s probably got an inbox full of enquiries – god, I really need […]

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THE PROBLEM WITH BOUNDARIES – HOW (AND WHEN) TO SAY “NO”

Monday night, one of my early days in business. There I am, slightly (errrr) overworked, slightly frustrated and anxious because… well, how is everybody else getting so many clients and charging SO MUCH MORE than I am? Notification: new email. It’s 9pm. A client asking me to do something that is not really part of […]

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PHOTOGRAPHERS ON THE BRINK OF BURNOUT

If you are reading this, chances are that at least once in your career as a photographer you thought to yourself “I hate marketing, I suck at it, and I just wish I could get someone to do it all for me”.

You desperately want to attract more clients, and make more money doing so, but you don’t know how to do it without living a lifestyle you hate (late nights and early mornings with too little time for the people you love) and in a non-pressuring, non hype-filled way.

And somehow, whenever you try to do what the “experts” say you should do… it just doesn’t feel like you.