“Charge what you are worth” seems to have become the universal advice on pricing. Facebook groups, ads, podcasts, some days no matter where I look, there is a conversation to be had on this. My opinion? This is bullshit. OMG! Did I really just say that?! Now, there is very little that makes me happier […]
Christmas Minis are quick and easy sessions that should sell themselves, right? Not necessarily, especially this year. With so many newborn photographers now doing Christmas minis using a very similar pricing/formula, competition is stronger than ever. In addition to this, almost nothing these days can be sold without a solid marketing plan and without investing […]
Scheduling posts, sending questionnaires, email newsletters… getting your marketing in place can feel quite overwhelming. However, as for all crafts, using the right tools can turn an apparently daunting job into a smooth and fast process. So here it is: our list of essential marketing tools every newborn photographer needs. Our list includes a few […]
If you ever opened a Facebook group dedicated to newborn photography and wondered why you don’t have it all figured out while (almost) every other photographer has, I have 3 reminders for you: 1 – You are not alone What you see on social is only a glimpse of other people’s reality. Of course, not […]
You know that feeling when you “end up” on your competitors’ page and all of a sudden a thousand anxious thoughts fill your head? “I really need to step up my game.“ “I should be posting more.“ “She’s got double my followers, she’s probably got an inbox full of enquiries – god, I really need […]
Monday night, one of my early days in business. There I am, slightly (errrr) overworked, slightly frustrated and anxious because… well, how is everybody else getting so many clients and charging SO MUCH MORE than I am? Notification: new email. It’s 9pm. A client asking me to do something that is not really part of […]
For some of us, the idea of having phone calls with leads can be anxiety-inducing, and even if you have been doing it for a while you could still wonder whether you are “doing it right”. There are two common traps we have the tendency to fall into: 1- We feel that the goal of […]
Nearly every form of marketing and sales technique we see today is invasive and breeds distrust – despite most of us being instantly repelled by the slightest hint of pressure. So if you have ever thought to yourself “I hate selling, I am not good at it!”… I am glad you did, it means you […]
If you are reading this, chances are that at least once in your career as a photographer you thought to yourself “I hate marketing, I suck at it, and I just wish I could get someone to do it all for me”.
You desperately want to attract more clients, and make more money doing so, but you don’t know how to do it without living a lifestyle you hate (late nights and early mornings with too little time for the people you love) and in a non-pressuring, non hype-filled way.
And somehow, whenever you try to do what the “experts” say you should do… it just doesn’t feel like you.
Not a day goes by without someone telling me how “the best” clients come from Google, as if the universe could be divided into categories: On the one side, the misfits. Awful troublemakers, price-shoppers people who only exist on social media and message us with the only purpose of making our life impossible On the […]