Should You Try a Newborn Giveaway to Get Bookings?

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The short answer: maybe. But you’re probably asking the wrong question.

Competitions and Giveaways are not new to the photography industry, but in the last year they have been more visible, more debated, and probably more implemented than ever, especially for Newborn Sessions.

Partly because ad costs have increased, organic reach has declined, and studios under financial pressure are looking for faster lead generation mechanisms.

Especially if your bookings are low right now, you might wonder whether you should do it too.

So, from someone who has used themin my studio, and implemented them for some photographers I coach… do they really work? And if so, should you try?

Marketing Is Not Your Offer

Before you decide anything, it is critical that you keep the following in mind: there is a big difference between your marketing, the strategy you choose to achieve a specific goal, and the tools you use to implement that strategy.

Most photographers collapse these three into one decision, and that is where reactive, expensive mistakes happen.

So… what IS marketing?

Think about your business as a house you’ve built.

  1. Your branding is how the space looks and feels: the aesthetic, the atmosphere, the experience someone has the moment they walk through the door.
  2. Marketing is the network of paths that lead people to that house.
    Some paths you build slowly over time: a properly structured website optimised for SEO, a consistent social media presence, local partnerships, word of mouth…

    Others can be built quickly, like paid ads. The overall goal, however, is the same: to bring the right people to your door.
  3. Your message is the promise your business makes: who you are, your philosophy, who you’re for, and why you’re the right choice.

    This message is delivered through every path you build, every post you write, every ad you run. It determines whether a lead arrives pre-sold, “pre-suspicious”, or purely price-driven.

Here’s what that means in practice.

You can have the most beautiful house on the street, but if no paths lead to it, no one arrives.

Equally, you can build dozens of paths but if the house at the end of them is not strong and “ready to be found”, people won’t book, won’t buy, and won’t come back.

This foundation always comes first: marketing is the environment your strategies operate inside. If your marketing foundation is weak or unclear, no strategy will fix it.

A giveaway built on a shaky foundation, without the right “differentiators”, could amplify a problem you might already be experiencing.

Imagine this:

You run an advertising campaign for a newborn giveaway. Everything, from ad, to landing pages, to your email and text workflow is built off templates and automated.

5 miles from you, another photographer£100 cheaper than you does exactly the same using the same templates.

3 miles on the opposite side, a bigger studio with higher prices is also doing the same, but with a much bigger advertising budget and claiming that the “prize” is worth more (£750 instead of £200).

Very likely, someone clicking on your ad (thanks, algorithm) will also see the ads from the other two studios… but who, do you think, is going to “win” the booking?

Can you see how thinking in terms of strategies alone is not enough?

Remember: visibility without positioning simply accelerates comparison.

A Giveaway Is a Strategy: Not a Solution

A strategy is a deliberate move made to reach a specific business goal. A giveaway, a free session, an offer… these are all strategies. They are not inherently good or bad.

What matters is whether they’re the right move for your business, right now.

That question can only be answered by looking at your actual numbers and circumstances, not by copying what appears to be “working” in someone else’s ad library.

And this is how I help my clients choose their strategies.

We look at their financial situation first:

  • How quickly do they need revenue to increase?
  • How much can they invest in their marketing?
  • What is their current average sale?
  • What is the realistic conversion rate they should expect, considering their advertising history, budget, and local competition?
  • How strong are their sales skills, and tracking processes?

Once that is established, we pick from my “marketing toolbox” the strategies that have the best chances of achieving the goal, with the numbers and timeline available.

There is more to this, even when the above is similar, personal circumstances matter: a single mum of two might not be in immediate need of bookings, but might be willing to take more risks in order to build (or maintain) financial resilience.

A marketing expert or coach, in my opinion, should always assess the above (at a minimum) before choosing a strategy for a client, and this is difficult to do without some level of work and evaluation done on a 1-to-1 basis.

Newborn Giveaways: The Risk Nobody Talks About

Free sessions are not actually free. They cost you time, energy, opportunity, and a portion of your perceived value every time you run them.

They only pay off when three things are true:

  • your in-person sales process is strong,
  • your pricing structure is built to absorb the front-end cost,
  • your marketing already supports perceived value that survives the offer, or you are actively strengthening it.

Remove one of those, and the model becomes weaker.

There’s also a market dynamics problem worth understanding. Aggressive strategies work best when they’re uncommon.

The moment multiple studios in the same area are all running free newborn sessions, heavily automated, the differentiation disappears. Clients start comparing. And comparison almost always comes down to price.

And when price becomes the primary filter, your work simply becomes a commodity.

Worse, if the local market develops suspicion around “free” (for example, if previous studios have created a reputation of hidden upselling), conversion rates drop across the board, even for ethical studios.

Remember: your strategy does not operate in isolation. It operates inside your local market.

Ps: If you want to know more about the consequences of “being too similar” to others, read my article “When Every Photographer Sounds The Same, Price Wins”

Advertising Is Just the Amplifier

One more distinction worth making: advertising is not marketing, and it’s not strategy.

Advertising is a tool, a vehicle for delivering your marketing to more people, faster.

If your foundation is strong, advertising accelerates growth. If your foundation is weak, advertising amplifies your problems.

This is also why copying someone else’s ad campaign or offer might not be as simple as you think (if it was, we could just do that and enjoy the financial rewards).

Tools scale structure. They don’t replace it. And this is even more true for competitions and giveaways.

Already Running Competitions? Ask Yourself This Question

If you have already been successfully running competitions for years, you might think that all of the above does not apply to you.

But I would invite you to ask yourself this question and answer honestly: if, all of a sudden, they stopped working for you, would you have the financial resources, knowledge, and marketing assets to pivot your strategies and keep the business going?

If your overall marketing is strong, the answer to the above question is yes. You’d be able to absorb the short-term “shock”, and generate leads and bookings using other strategies without too much “trial and error”.

If all you’ve ever known are free sessions, the story might be different, because you haven’t built depth… you’ve built dependency.

The Question Worth Actually Asking

Instead of “are free sessions working?” ask this: Given my financial position, my local competition, my urgency, and my long-term goals, is this the right strategy for my business right now?

Marketing decisions made by watching what others are doing will always keep you in the back seat of your business.

Marketing decisions made from financial clarity, marketing knowledge, and market awareness keep you in control.

Build the foundation first. Choose strategy second. Use advertising to accelerate it.

In that order, the market doesn’t dictate your moves, you do.

Thanks for reading Back to Whole! Subscribe for free to receive new posts and support my work.

If you’d like to have a deeper look at your marketing, in order to help you choose the best strategies, have just opened an additional 3 spaces for my Complimentary Business & Marketing Assessment.

You can apply here: https://www.growyourphotographystudio.com/marketing-assessment-25

This assessment is completely free, and includes three 1-to-1 coaching callse.

There is only one catch: I might ask you to share your feedback via a form, to help me improve the process.

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What Google’s Latest Article Means for Your Photography Business

Google has just released new insights into how people shop, book, and buy in 2025, and it’s a must read for newborn photographers.

The changes in consumer behaviour and their impact on photography are something we’ve addressed often in recent times, including in our free webinar The Photography Industry is Changing so this article comes at the perfect time.

Google’s research makes one thing very clear: today’s clients are cautious, deliberate, and deeply research-driven.

With consumers interacting with over 130 online touchpoints a day, buyers aren’t choosing the first photographer they see: they’re scrolling, streaming, searching, and comparing until they feel confident.

This has, of course, deep implications for your marketing and pricing, but we’ll focus on two:

  1. Visibility matters more than ever.
    If potential clients can’t consistently see you across the platforms they’re using (Google, Instagram, Facebook…) you’re excluded from their shortlist before you even get a chance to pitch your services. This also means advertising is more important than ever… and a critical tool to avoid total burnout.
  2. Pricing shapes trust and conversions.
    Google found that “right price” is the entry ticket into a buyer’s decision process. But here’s the catch: parents aren’t just looking for the cheapest option. They’re validating value. Your pricing needs to be clear, strategic, and structured: not only to attract the right clients, but also to maximise in-studio sales like albums and wall art when they come in.

So let’s look into these two aspects in more detail

1. Advertising Is No Longer Optional

Google’s data shows that consumers interact with over 130 online touchpoints a day before making a purchase decision. They’re scrolling Instagram, watching YouTube videos, comparing reviews on Google, and visiting multiple websites before they book.

If your business isn’t present and visible across these moments, you’re being silently filtered out.

And here’s the part many photographers miss: these constant touchpoints also explain why enquiries often go quiet.

While you might feel like you’ve been “ghosted,” the reality is different: your potential clients are being inundated with signals in their feeds. They’ve simply been distracted, and in many cases, forgotten they even reached out to you.

This is why advertising matters more than ever. Relying on organic reach alone isn’t enough anymore. Paid ads, especially on platforms like Meta, Google, and YouTube, put you in front of potential clients repeatedly while they’re actively researching photographers like you.

But visibility alone doesn’t book clients. That’s why, in our coaching, we teach photographers:

  • How to build ads that actually convert → so you’re not just spending money, you’re generating qualified enquiries.
  • How to create messaging that speaks to today’s cautious, research-driven clients → tapping into their need for proof, trust, and confidence.
  • How to track your results and optimise campaigns → so you know exactly what’s working and where to focus your budget.

When consumers are overwhelmed with choice, advertising keeps you visible, and your website, messaging, and pricing are what convert that visibility into bookings and profitable sales.

2. Pricing Is the Deciding Factor… But It’s About More Than Numbers

According to Google’s research, pricing is now the very first factor clients use to filter their choices. Before they look at all details you’ve sent, they make a quick judgment based on what they think they can afford.

But here’s the key: this doesn’t mean people want the cheapest photographer. Far from it.

Today’s buyers still care deeply about quality, but they’re also more cautious and deliberate with how they spend (aren’t we all?). They want to feel confident they’re getting the best value for their money.

Google’s research introduced the “New Value Equation”:

  • First, clients look at price to decide whether you’re even in the running.
  • Then, they validate their choice based on trust: reviews, testimonials, and confidence in your brand.
  • Finally, they want seamless booking: no friction, no confusion.

For photographers, this means your pricing structure has never been more important not just for profit, but for visibility in the client’s decision-making process.

Here’s the key shift: while your “bottom package” and session fee used to act as a filter for you, they now decide whether you get filtered out by clients.

When potential clients scan five photographers’ websites in one sitting, they’re not comparing who’s cheapest: they’re comparing perceived value. And if your entry-level pricing looks too high at a glance, many will skip past you before they’ve even seen the experience you offer.

Some of the most common mistakes we see:

  • Pricing the bottom package too high → you lose visibility before clients even explore what’s included.
  • Leaving too little gap between packages → pricing your bottom collection high, than having just £100 increases makes no sense: once people have chosen you, they will be happy to invest in your work.
  • Setting a session fee that’s too high → this alone can stop clients enquiring, especially when they don’t yet understand your value.

And here’s why this matters: your pricing strategy these days is critical. Creating a structure that helps you get people in the studio, then selling them more products and bigger packages is AS IMPORTANT as everything else you do with your marketing, social media, SEO, photography.

That’s why, in our coaching, we build bespoke pricing structures for photographers, designed to:

  • Position you competitively in your local market without undervaluing your work
  • Maximise your sales per session, creating packages that naturally guide clients toward higher-value options
  • Optimise for wall art and product sales while keeping clients excited and confident about the investment

We don’t believe in cookie-cutter price lists. Every market is different. Every photographer’s goals are different.

That’s why we design pricing structures that work for you, combining buyer psychology, profitability, and client experience to help you book more clients and increase your average sale.

Bringing It All Together

Google’s latest insights confirm what we’ve been saying for a while: the way clients book photographers has fundamentally changed.

Your future clients are:

  • Researching more than ever
  • Comparing multiple photographers at once
  • Looking for value, confidence, and convenience before committing

This creates both a challenge and an opportunity.

The challenge: if you rely on organic reach alone or use outdated pricing structures, you’ll get filtered out before you even get the chance to explain your value.

The opportunity: when you combine visibility with strategic pricing, you don’t just get more enquiries, you convert them into profitable, high-value bookings.

This, I am sure, comes hardly as a surprise: in 2025, being a talented photographer isn’t enough.

You need to be visible.

You need to communicate your value clearly.

And you need pricing that attracts the right clients and maximises sales when they’re in the studio.

And that’s the exact balance we focus on inside our Marketing Mastermind coaching. We help photographers:

  • Get seen → by teaching advertising strategies that put you in front of the right clients at the right time
  • Convert enquiries → by optimising your messaging, follow-up systems, and client experience
  • Maximise profit → with bespoke pricing structures designed for your studio, your market, and your goals

NEED HANDS-ON HELP WITH YOUR MARETING?

If you are still reading, thank you for choosing to spend your time in my company.

Hi, I am Giulia (weird, uh? It sounds like Julia – but it’s written with a “Gi”) and I am the founder of Grow Your Photography Studio.

I am known for my no-BS, hands-on approach to helping newborn photographers get more clients and grow a business they actually enjoy running. I believe marketing should not be a “necessary evil” and that taking action is the first and most fundamental step toward success.

Thinking about our Marketing Mentoring program? Read here

We don’t do sales calls, but if you feel we might be a good fit you can book a free discovery call to work with me for an hour and see how that feels.

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SEO For Newborn Photographers: Google Search Console Guide

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As a newborn photographer, getting your work seen by potential clients is crucial for growing your business. Most of this visibility comes through online search results in the current digital era, making search engine optimization (SEO) a crucial component of your marketing plan.

Google Search Console, a powerful, free tool from Google, can provide invaluable insights for your SEO efforts. This guide will walk you through the key aspects of Google Search Console that every newborn photographer should know and use to their advantage.

What is Google Search Console?

SEO for Newborn Photographers

The Google Search Console, or GSC in short, is a free tool that allows you to keep track of, maintain, and troubleshoot the performance of your website in Google Search results and other search engines that may use Google’s data.

Think of it as your website’s health check tool.

It doesn’t just provide insights; it also alerts you when Google encounters issues with your site and guides you on resolving them. Plus, it’s incredibly user-friendly, even if you’re not a tech whiz!

How Google Search Console Can Improve Your Website’s Performance

Google Search Console’s magic lies in its ability to:

  • Verify that Google can discover and navigate your website. GSC plays a crucial role in confirming that Google’s web spiders can access your content, a vital factor for your visibility in search results.
  • Rectify indexing issues. GSC is a useful tool in identifying and addressing any of your website’s pages that aren’t correctly indexed.
  • Analyse Google Search traffic information for your site. It enables you to learn which queries are leading traffic to your site and assess your site’s comprehensive visibility and standing in the SERPs (Search Engine Results Pages).
  • Send alerts when Google identifies problems on your site. GSC will promptly inform you if any issues arise, such as spam or indexing complications.
  • Indicate which websites are linking to yours. Monitoring backlinks is a crucial component of SEO, and GSC facilitates this process effectively.

The Interface and Main Features of Google Search Console

How to use Google Search Console to improve SEO for Newborn Photographers

Google Search Console and SEO for Newborn Photographers

The GSC dashboard is like a command center for your website. Here are some key features:

  • Overview: As soon as you log in, you’ll see your website’s performance, including total clicks, impressions, and the average click-through rate (CTR) and position. You can link Google Analytics for additional, in-depth user behavior analysis.
  • Performance: This tab provides more detailed information about your site’s performance, such as specific search queries that lead users to your site.
  • URL Inspection: Here, you can check individual URLs to see if they’re indexed and if there are any problems.
  • Coverage: This section shows you which pages are successfully indexed, which aren’t, and why.
  • Sitemaps: This is where you submit your site’s sitemap to help Google find and index your content.
  • Mobile Usability: With more people using their mobile devices to browse the web, this section is crucial as it will identify issues that might affect a mobile user’s experience on your site.
  • Links: This section provides information about where your site’s traffic is coming from, including external and internal links.

Remember, Google Search Console is like your silent partner in SEO, giving you vital feedback about your website and how it’s interacting with Google’s search engine. It’s an essential tool for any newborn photographer aiming to improve their online visibility.

Google Search Console Reports and Features

Performance Report

This report is a goldmine for newborn photographers wanting to understand how their website performs on Google. It shows the number of clicks your website gets from search results, the number of times it appeared in search results (impressions), the click-through rate, and the average position of your site in search results. Use this data to make informed decisions about your SEO strategy.

URL Inspection Tool and SEO for Newborn Photographers

As a newborn photographer, your portfolio is crucial. The URL inspection tool allows you to check the indexing status of each page on your website, including your portfolio pages and any other web pages. Use this tool to troubleshoot any issues that could prevent your web pages from appearing in Google’s search results.

Page Indexing Report

This report shows which of your website pages Google has indexed. An indexed page is one that Google has found and can include in search results. Use this report to ensure all your critical pages – such as your homepage, portfolio, and contact page – are indexed.

Sitemaps Report

Your website’s sitemap is a roadmap for Google’s bots to find and index all the pages on your site. This report displays your sitemap submission history and alerts you of any issues. Ensure your sitemap is updated and error-free, so Google can easily find all your content.

Page Experience Report

User experience is vital for any website, and a critical factor when improving SEO for Newborn Photographers. This report provides information about how your website performs regarding loading speed, mobile usability, and secure connections. A good page experience can keep potential clients on your site longer, increasing their chances of booking a session.

Enhancements Report

This report shows information about any structured data Google detects on your website. Structured data can enhance your search results, potentially improving the visibility of your photography site and increasing click-through rates.

Manual Actions Report

Manual actions are Google’s penalties for websites that violate their guidelines. As a photographer, your online reputation is crucial. Check this report and take immediate action if any issues are detected.

Links Report

This report helps you understand your site’s backlink profile. Backlinks are important as they are a ranking factor for Google. Knowing who links to you and which pages get the most links can help you strategize your SEO efforts.

Shopping Report

This report is for you if you sell photography-related products or services on your website. It shows data about any issues with your product-related structured data, which can affect how your products appear in Google’s search results.

AMP Report

AMP (Accelerated Mobile Pages) is a technology that makes web pages load faster on mobile devices. If you use AMP, this report will show any issues preventing Google from indexing your AMP pages. Fast-loading pages are crucial for a good user experience, so fix any issues this report brings up.

Specific Uses for Newborn Photographers

Google Search Console is an indispensable tool for newborn photographers who want to optimise their websites for Google’s search engine. It offers many features and reports that can guide your SEO for newborn photographers and content strategies. Here are five specific ways newborn photographers can leverage Google Search Console:

1. Understanding Search Queries Related to Newborn Photography

One of the top benefits of Google Search Console is its ability to show you the SEO keywords people use to find your site. As a newborn photographer, you can understand the specific phrases potential clients use.

Are they searching for “newborn photographer in [your city]” or “best newborn photoshoot ideas”? Knowing this helps you tailor your website’s content and SEO strategy to match these queries, thus attracting more relevant traffic.

2. Identifying High-Performing and Low-Performing Content

Google Search Console’s Performance Report doesn’t just show your website’s overall performance and how individual pages are doing. This information is golden for you as a photographer.

For example, are your blog posts about behind-the-scenes details getting more clicks than your portfolio pages?

Or is a specific blog post about newborn safety measures during photoshoots performing poorly?

By identifying these high and low performers, you can adapt your content strategy, focusing on what works, improving what doesn’t, and incorporating relevant keywords.

3. Identifying Technical SEO Issues That May Be Affecting Image Search Results

As a photographer, image search results are crucial for you. Google Search Console can alert you to any technical SEO issues hindering your images’ visibility in search results, such as missing alt text or slow loading times.

By resolving these issues, you can ensure that your beautiful newborn photos are found and appreciated by potential clients.

4. Monitoring Backlinks to Your Newborn Photography Website

Backlinks, or links from other websites to yours, are an important factor in SEO. They drive traffic and signal to Google that your site provides valuable information.

Google Search Console’s ‘Links’ report shows you which sites link to you, the specific pages they’re linking to, and the text they use. This information can help you understand which of your pages are seen as valuable resources, informing your future content strategy.

Conclusion

Google Search Console is a powerful tool that significantly impacting your SEO efforts as a newborn photographer. By understanding and utilising the wealth of data and insights GSC provides, you can improve your site’s visibility and Google ranking in Google’s search results, attract more relevant traffic, and ultimately grow your business.

Remember, SEO is not a one-time activity but an ongoing process of optimisation and refinement. So, start using Google Search Console today and let the data guide your SEO and content strategies for better online success.

Search Console and SEO for Newborn Photographers: FAQs

How can Google Search Console help improve my SEO as a newborn photographer?

Google Search Console provides valuable insights into your website’s performance in search results. It shows you the queries people use to find your site, how individual pages perform, and any technical SEO issues affecting your visibility. You can use this data to optimise your content and SEO strategies, helping you attract more potential clients.

How does Google Search Console help with image search results?

Google Search Console can alert you to any technical SEO issues that might affect your images’ visibility in search results, such as missing alt text or slow loading times. By resolving these issues, you can ensure potential clients more easily find your beautiful newborn photos.

What is the benefit of monitoring backlinks on Google Search Console for my newborn photography website?

Backlinks, or links from other websites to yours, are an important factor in SEO for Newborn Photographers.

They drive traffic to your site and signal to Google that your site provides valuable information. Google Search Console’s ‘Links’ report shows you which sites link to you, the specific pages they’re linking to, and the text they use. This can inform your future content strategy and help you understand which of your pages are seen as valuable resources.

I am a newborn photographer, and my website is new. How can Google Search Console help me?

As a new website, Google Search Console can help you ensure that your site is accessible for Google to crawl and index, which is crucial for appearing in search results. It can also provide valuable insights into how users find your site and which of your pages are performing best, helping you focus your SEO efforts more effectively. It can also alert you to any issues with your site that might affect its performance in search results.

Hi, I am Giulia (weird, uh? It sounds like Julia – but it’s written with a “Gi”) and I am the founder of Grow Your Photography Studio.

I am known for my no-BS, hands-on approach to helping newborn photographers get more clients and grow a business they actually enjoy running. I believe marketing should not be a “necessary evil” and that taking action is the first and most fundamental step toward success.

Feeling on the brink of burnout? Read our guide “Photographers on the brink of burnout“

Thinking about our Marketing Mentoring programme? Read this first

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Facebook Ads for Photographers – 5 most common mistakes

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Facebook Ads have always been a big part of our coaching The Marketing Mastermind for Newborn Photographers, but there is no doubt that they are becoming increasingly popular among Newborn Photographers.

While there are great courses available to get started with Facebook Ads, learning to use them effectively to get bookings for Newborn and Cake Smash sessions takes experience, patience and knowledge of the mechanics of advertising.

To help you get started, or improve your ads, here are the 5 most common mistakes I see photographers doing with Facebook Ads.

1 – Wrong Targeting (including Lookalike audiences)

Facebook knows more about your clients than you do, trust me.

With relatively new accounts, trying to force Facebook to only target those you believe are your “ideal clients” can do more harm than good – as it restricts the domain “the algorithm” is operating on.

Especially with Custom and Lookalike audiences, if your numbers are low (small following, not posting regularly, not done much advertising in the past) you risk seeing high advertising costs and not very good results.

2 – Ads Don’t Sell

Think about it this way: even when your ads are set to bring direct sales (for example an ad that links to a booking page) they are not the only element of your “funnel”.

At the very least, you have:

  • The product you are selling (is there enough demand? Have you sold it before)
  • Its pricing (not everything can be sold with an immediate profit via ads)
  • The product page, landing page or your own process for dealing with leads
  • The ad itself, with its campaign objective, targeting, copy, images

Each element contributes to your “conversion rate”, and I have seen so many times photographers saying their “ads don’t work” when the problem was somewhere else in the process.

3 – Wrong copy

An ad is not a post.

I see so often ads that look and sound like a post, written thinking that the person on the other side:

  • Knows exactly what you are talking about and how your session works
  • Knows you
  • Will stop everything they are doing and sit down to read your ad in detail

Copy that works should answer at least 3 questions:

Who should be reading?

What is in it for them (yes, because nobody wakes up in the morning thinking “uh, I can’t wait to read another ad so I can spend more money!)?

How can they get it (a call to action)

4 – Not tracking the difference between your Instagram and Facebook ads

There is a massive difference in advertising results between Facebook and Instagram, so when advertising on both platforms you should monitor very closely how your budget is being spent, and the results you are getting from each.

5 – Trying to convert leads from ads like you convert your website enquiries

This is also something I see quite often, not adapting the enquiry workflow to take into account where your leads are coming from.

You see, the biggest advantage of social media advertising is that you can reach potential clients before they start researching on their own – and before your competitors reach them. So by default, some of the leads you get will be colder (some also will find out that actually what you offer is not for them) and less informed about how newborn sessions, cake smashes or any other photoshoot works.

They will also spend a little time researching other options (spoiler alert: your other clients do exactly the same, you just don’t see it!) so they will need more nurturing.

As I always say to my clients, if you are not prepared to deal with this…. ads are not for you!

3 tips in this sense:

  • Don’t do Messenger ads and then immediately ask people for their email address when they contact you. The advantage of Messenger is the immediacy of the interaction, remove that and you might as well use a different campaign objective
  • Send out a standard reply to enquiry email, which is the same one you use for your website enquiries and it is not tweaked for the ad campaign you are running
  • Follow up on your leads (if you don’t, someone else will)

Last, but not least…

Possibly the most important thing to remember is that advertising and marketing, exactly like photography are a craft – that requires knowledge, experience and training.

While I always encourage photographers to try Facebook Ads, only do so if you are willing to spend time and money to learn how to make them work for you.

If you expect things to work overnight… chances are you will be disappointed and end up feeling frustrated.

Hi, I am Giulia (weird, uh? It sounds like Julia – but it’s written with a “Gi”) and I am the founder of Grow Your Photography Studio.

I am known for my no-BS, hands-on approach to helping newborn photographers get more clients and grow a business they actually enjoy running. I believe marketing should not be a “necessary evil” and that taking action is the first and most fundamental step toward success.

Feeling on the brink of burnout? Read our guide “Photographers on the brink of burnout“

Thinking about our Marketing Mentoring programme? Read this first

Most of the times, all you need to do for your ads to work is to let

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About Your Expectations & Mine – Marketing for Photographers

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If you are considering my coaching – or any marketing services/course – chances are you expect one thing above everything else: results.

Enquiries, bookings and sales.

After all, that’s what marketing promises and that’s what it should deliver. Pretty simple.

You know what?

Not only do I agree with this, I can also guarantee that the pressure on this side of the exchange is as high as it is on yours: I am not one to take any responsibility lightly, ever, and this is one I feel even more because I know how it is to trust someone to enter your business.

There is a much more important question, however, that we seem to have collectively forgotten after years of exposure to seducing ads promoting marketing miracles and success stories shared on social: while it is reasonable to expect results when investing in marketing, how long should these results take and how much work will be required for them to arrive?

Anyone who has worked in marketing and advertising at a professional, serious level will tell you that there is only one type of business that is guaranteed quick and easy marketing results no matter what: the one that is ALREADY getting results.

It is not a case that big advertising agencies charge monthly retainers in the range of thousands of £ or ask clients to provide proof that their sales funnel is already successful: by doing so, they limit their clientele to businesses that are already succeeding.

There is only one type of business that is guaranteed quick and easy marketing results no matter what: the one that is ALREADY getting results.

So what about everyone else?

The equation is pretty easy.

There are two currencies in marketing and advertising: your time and your budget. The bigger the budget, the higher the chances you can speed up the process to the max. The lower the budget, the more time you will need to get where you want.

Lacking both, you will need to compromise on the quality of your leads or evaluate alternative ways to breathe monetary oxygen into your business.

Diving deeper into the “how long?” question

Those listed below are all factors that WILL (not “might”) affect your business results. I suggest you go through this list and keep track of your “No”: the more “no”, the longer it might get for you to get results.

  1. Have you served more than 200 paying clients since opening your business?
  2. Are you already generating the minimum number of bookings necessary to go even every month? Of course, this requires that you have been tracking this with an updated Cost of Doing Business
  3. Do you have more than 3k followers on Facebook (the size of your Instagram is not a real indication of anything unless you have “earn” most of your followers before the introduction of reels)?
  4. Is the vast majority of your following made of potential clients (so no friends, other photographers, or people who have been there for way too long to be considered active clients)?
  5. Have you had any success with online advertising before?
  6. Are your prices in line with the average in your area (or below, not that I suggest they should)?

Now, if you have answered no to most of these questions there is no need to panic, marketing can absolutely still help and, in fact, I would consider marketing help necessary in your situation especially considering how challenging the market is these days!

Just know getting things to work might not be a matter of a few weeks – since the fundamentals of your business need work.

Now, what are MY expectations?

There are 3 things I expect from all clients, and these are non-negotiable:

  1. I expect you to be honest about the above and your financial situation. As mentioned on my homepage and in several other pages, if you are in a financial emergency that should be addressed before you sign up for this coaching (or any coaching really).

    There are plenty of courses and coaches that target specifically people in a financial emergency and promise them a magic solution, but I am not in the business of exploiting people’s fears to sell my services.
  2. You might have noticed that I don’t pressure people to sign up. My process allows for enough time and space for you to decide if you believe this is right for you.

    These are the steps we follow to help you decide:

    – My homepage offers you a checklist to help you understand if this is right for you
    – You have a free 1-hour call with me before you are even offered a space
    – Your offer email includes an additional “Is this right for you?” checklist
    – You are also invited to read the “What if your coaching does not work for me?” article
    – You are given a 30-day money-back guarantee
    – I am also happy to offer additional calls to clear doubts before you sign up


I take this process very seriously, and I expect you to do the same because I want you to sign up feeling confident and knowing you can trust me.

You know why?

Because the absolute worst we can do is to spend our time together trying to convince you that this was the right investment – I want to spend our time DOING THE WORK required for you to grow, succeed and feel amazing.

As someone amazing I recently met told me… “With your best interest at heart”,

Gi

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Conscious Business for Photographers: an introduction

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I have thought long and hard about using the word “conscious” in an industry that offers luxury services, but after a year of work, I still believe this might be the best way to define this new – or better, different – approach to business.

So let’s begin by defining what “conscious” means.

Simply put, “conscious business” is a way of seeing business as a human matter (and experience) because the reality is that every interaction with our clients – from marketing to sales – IS an interaction between two human beings.

Yes, the very same way we claim that our clients forget there is a human on the other side… we also often forget our “clients” are human, going through our same worries, fears, stresses and doubts.

But why does this matter?

In the words of Brené Brown:

“All I know is that my life is better when I assume that people are doing their best. It keeps me out of judgment and lets me focus on what is, and not what should or could be.”

Brené Brown

Now if we see business as a human matter the choice for us business owners is simple: we can choose to make every act of business, or interaction with our clients (from marketing to sales, remember?) one that enriches our clients’ lives and fosters trust and respect or choose the opposite instead.

But pay attention: I am not suggesting you let others take advantage of you – in fact, setting strong boundaries and clear business practices is one of the 3 pillars of conscious business.

The 3 pillars of Conscious Business for Photographers: Ask for permission

One of the most common mistakes I see in marketing and sales is to just assume that everyone who contacts us asking for info is doing so because they want to buy from us (or book) there and then, and because of this we are entitled to chase them, follow up, and then consider them “time wasters” if they don’t take part to this fast and furious exchange.

Think about your own experience entering a shop.

Do you prefer being given a little time to look around and compare, and ask questions, or being followed around by someone who won’t let you go unless you explicitly tell them in 4 languages that no, you are not ready to buy?

A simple way for you to address this when people contact you is to… ask.

Especially when running ads, I strongly invite you to ask a simple question “I’d love to send you more details for your specific request, are you looking into booking a session as soon as possible or simply gathering information?” (now this is very formal, so adapt it to your style).

Other questions you might want to ask:

“I need to talk with my partner”

“Of course, no problem! Would you like me to get in touch next Tuesday to remind you of the deadline for this offer?”

or

“Of course, no problem! Would you like me to get in touch next week to check if you are interested in booking a session then?”

Silence in reply to this question is an answer.

Boundaries


Yes, assuming people are doing their best does not mean excusing their behaviour, not holding them accountable.

At the same time, trusting people does not mean allowing them to take advantage of us.

Brené Brown (Dare to Lead) explains this perfectly when she says that the most compassionate and generous people are also the most “boundaried”, but that most people struggle to set clear boundaries.

You can read more about boundaries and how to set them in this article, but I will give you another practical example.

In your contract, you most likely have some clauses or terms that you absolutely want clients to know about: cancellation terms, delivery times, or simply opening hours and how to contact you for business-related matters.


Well, having them in your contract is great – but even better is pointing those terms out to your clients ALSO in the email that accompanies the contract asking if there are doubts or questions. 

This means you are not only “legally” protected, but you have also shown your clients that you are clear and firm about your terms – and not scared to enforce them.

“It turns out that we assume the worst about people’s intentions when they’re not respectful of our boundaries. It’s easy to believe that they are trying to disappoint us on purpose.” 

What if everybody in the marketplace did the same?


This has always been my guiding principle for creating my own ads, but it works for most business practices.

When you are in doubt about doing something, in marketing or business, ask yourself: what would happen if everybody in my industry did the same?

Think about Venture (and they are not alone): they have forever affected negatively the way some people think and view newborn photographers, making your potential clients more sceptical and difficult to deal with.

The examples, unfortunately, are endless.

Offering “free downloads” just in order to harass people with salesy newsletters, free calls that are sales calls, etc… etc… etc…

As you can see, Conscious Business is nothing complicated – or particularly new.

As I always say, it simply is a way of treating every business act as an act of care.

“The Shift: Conscious Business for Photographers” is one of the 4 core programs of our coaching, together with the Marketing Mastermind for Newborn Photographers, the Perfect Pricing Blueprint and Pathway to Creation: Creative Marketing for Photographers.

To learn more about our hands-on approach to marketing that works to get you bookings, visit www.growyourphotographystudio.com

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Marketing for Photographers is changing – Welcome to Grow Your Photography Studio v2.0

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5 years ago, when I took my first photography client on board, I felt like I was going back in time.

So many tools and strategies that were well known and widely used in other industries were not only unknown to photographers but were also rejected and dismissed whenever I mentioned them in photography groups (and my gratitude goes to Maddy Rogers for trusting my words before anyone else).

Despite my frustration, I knew those strategies were going to be very much present in the future of this industry… and I could see that from my clients’ results.

My “marketing life” was so easy back then.

Then, 2020 and lockdown arrived… and I remember waking up the morning after the announcement more determined than ever to keep everybody focused, to help everybody be ready for the next steps.

The moment lockdown began, I knew marketing would change forever and I wrote so everywhere.

I knew social media and ads were the easiest and fastest go-to tool for businesses to sell, so I knew “fast” marketing would become harder.

I also knew that there was no “going back to normal” because those unable to work due to restrictions would want (and need) to catch up when reopening.

Of course, what I could not foresee were a war and recession and so here we are, 5 years later, surrounded by trainers and photographers who have now discovered the tools and techniques my clients have been using for years.

Am I worried?

No, because to me, that is the past of marketing. That age is gone forever, and photography is not the first industry going through a shift of this magnitude.

That’s why my priority for the last 6 months has been defining what’s needed for us all to succeed in the next 5 years.

There has not been a day where my brain has not been processing and observing, and then processing some more.

Feedback from photographers, other coaches, and trainers, mixed with my own perception and experience.

And now things are clear.

There are four things needed for us to stay sane, ahead of others and profitable in the next 5 years:

1 – More unique and new FAST strategies (and yes, this includes social media and ads)

With so many walking on the path we have paved, the “usual” won’t keep working forever.

And for sure, you don’t want to end up fighting over a £20 session fee with every photographer around you.

This is why the Marketing Mastermind will always be a big part of the coaching.

The Marketing Mastermind for Newborn Photographers is a 1-to-1 marketing coaching with 3 unique characteristics:

  1. It offers hands-on help to get you bookings. From advertising to writing posts and landing pages, we do the work together
  2. It is 100% tailored to your studio. We don’t copy and paste strategies because we know that every business is different.
  3. It uses marketing that feels good. No pressuring, pushing people, no dancing in front of your phone just because “reels are the future”.

2 – The ability to connect with our clients on a deeper level 

… trust me – we are all fed up with being sold stuff every moment of every day.

I see it from data, that “tricks” don’t work anymore. Our clients know that if they spend enough time looking around, they will find amazing quality at an amazing price.

So, if you think what makes you unique is either of these things… we have a problem.

Connecting with clients simply means better, more meaningful content that truly shows your clients who you are.

Why? Because that makes you irreplaceable.

But I know creating great content is not easy, especially when writing is involved, and that is why we are introducing “Pathway to Creation: Creative Marketing for Photographers.”

This is all about using your creativity, and photography, to create meaningful marketing content.

We’ll develop creative photography projects, visuals and any format of media that comes naturally to you and we’ll bring it to life for your audience to see.

I won’t be alone in this journey, you will be helped by other coaches, trainers and our partner labs.

3 – Tired yet? Time for a story

When I was in school PE for girls was volleyball. Every week.

Now, if you have ever met me in person, you know there is not one cell in my body engineered for that. Not one, and I don’t even like it.

So, every week was a nightmare, every Tuesday I would try to escape the torture. A whole hour of feeling inadequate and hating it all. Just let me do something else, ANYTHING.

But no, you’re a girl, volleyball it is.

That story, and many more similar ones, are what life feels like if you are not engineered for the mainstream.

And if you enjoy working with me… you are not.

Whether it’s “too short,” too tall, too big, too sensitive, overthinking, too shy, or too much of an introvert.

That’s why alternative views, paths, and ways of doing business matter so much to me, and why the world needs them so desperately now.

But here’s the thing:

No matter how good and needed these “alternative paths” are, if the world doesn’t know about them, if they are not sustainable (mentally and financially) for the ones carving them they cease to exist.

That’s why I am introducing The Shift: Conscious Business for Newborn Photographers.

From how to deal with business when you are highly sensitive to boundaries and kinder, warmer strategies to convert clients… The Shift combines my marketing background and experience as a certified Human Factors Trainer.

4 – And now something most of you already know, the Perfect Pricing Blueprint.

This, too, is here to stay and it continues to help photographers get more conversions and sell MORE without pushing and pressuring people.

So, there you have it, welcome to Grow Your Photography Studio v2!

Want to know more?

Book a 30-minute FREE DISCOVERY CALL

Hi, I am Giulia (weird, uh? It sounds like Julia – but it’s written with a “Gi”) and I am the founder of Grow Your Photography Studio.

I am known for my no-BS, hands-on approach to helping newborn photographers get more clients and grow a business they actually enjoy running. I believe marketing should not be a “necessary evil” and that taking action is the first and most fundamental step toward success.

Thinking about our Marketing Mentoring programme? Read this first

We don’t do sales calls, but if you feel we might be a good fit you can book a free discovery call to work with me for an hour and see how that feels.

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Facebook Pages: 3 steps to prevent being hacked + What to do if hackers strike

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Let’s be honest: hating Facebook is pretty easy, these days.

Like it or hate it, social media is an essential part of our marketing and business… and losing an account (or even worse, a Business Page) is definitely not an experience you want to go through. Trust me.

So while hacking attempt (and successes) are multiplying, I thought I would record 3 quick video to show you 3 essential steps to integrate in your security routine.

(And if you don’t have one… the best time to start is right now.)

After this 3-step prevention guide, you will also find a 3 step emergency process to follow if your profile is under attack, and an FAQs section.

Ready? Let’s go!

Your Personal Security

Watch the 5 minutes video here https://bit.ly/personal-security-fb or below

Access the Security & Login Settings page in Facebook here: https://www.facebook.com/settings?tab=security

Time required: 3-5 minutes the first time, approx. 1 minute a month for maintenance

Restrict Specific Countries from seeing your Business Page

Watch the 2 minutes video here https://bit.ly/restrict-countries-fb or below

Access these settings from: Business Suite > All Tools [left column] > Page Settings

Time required: 3-5 minutes

Use Facebook Business Manager

Watch the 2 minutes intro video here https://bit.ly/fb-bmanager or below

Access Facebook Business Manager: https://business.facebook.com/settings/?nav_source=flyout_menu&nav_id=1053560220

Time required: Setting up Facebook Business Manager can be a daunting process for new users. Facebook offers guides and support here https://business.facebook.com/overview

I have been hacked! What do I do?

Here is a step by step process you can follow. Please note: this is not guaranteed to work, and your ability to act fast is essential.

IMPORTANT: In order to help as many people as possible, this guide refers to users who are not in Facebook Business Manager – but remember: operating from within Business Manager will give you the best chances of stopping the attack and recovering your page. Not working via Business Manager also means that you cannot monitor your Facebook Ad Accounts once your profile has been hacked.

  1. Ask your second admin to remove you immediately from your own page
  • From your News Feed, click Pages in the left menu.
  • Go to your Page and click Page Settings in the bottom left.
  • Click Page Roles in the left column.
  • Click Edit next to the person you want to remove, and then click Remove.
  • Click Confirm. You may need to enter your password.

Watch how to:

2. Block your credit card and remove Facebook from your Paypal’s billing agreements https://www.paypal.com/uk/smarthelp/article/how-do-i-cancel-a-billing-agreement-faq2254

Remember that ad accounts are automatically created for you when you open your page/profile, and if you have ever boosted a post you will have a payment method associated to your account.

3. While you do this, ask your second admin to open a support ticket by clicking on the “?” icon on the bottom left corner of your Business Suite

Make sure you note down the Case ID that’s given to you.

FAQs

Q: How often should I change my password?

A: Minimum once a month, and remember to use a unique password (not used in other accounts)

Q: Should I create a second personal Facebook account and add myself as an admin to my page?

A: No. This violates FB policies (read here https://www.facebook.com/help/975828035803295) and, if flagged, will cause your assets to be suspended (this includes your ad accounts and Facebook Page)

Q: Who should I add as a secondary admin to my page?

A: Treat your social media and Google accounts as if they were a debit card or bank account.

Q: Is it safe to use options like “Login with Facebook” on “Login with Google” on websites and apps?

A: No. Well, it should but with each authorised login the likelihood of your username and password being discovered and used increases. In addition to this, when you use the “Login with [x]” option, you are asked to authorise the website/platform/app you are trying to use to access your Facebook/Google profile. That authorisation can be revoked, but it is a manual process that requires a few steps… so better avoid!

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IF MARKETING IS THE ANNOYING GUY TRYING TO TAKE YOU HOME

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You know?

The one rushing through questions nobody is interested in, in the first place, just to get to the point where you leave the bar together.

Except, you can clearly see through it. And that’s why it feels gross.

Or like a ridiculous waste of time if, after all, you would not mind being asked out.

But what’s this got to do with marketing?

What makes marketing feel gross – like some dates – is not having an “agenda” (getting the sale), but trying to hide it.

WHEN HATING MARKETING IS INEVITABLE

What’s even worse, is that we don’t realise how this approach makes marketing feel gross not only for our clients… but also for ourselves.

Marketing with a hidden agenda is that feeling you get when you tell a lead “I only have two spaces left, make sure you don’t miss out” when the only appointment in your diary is your best friend’s birthday.

Is that “I hate writing” you feel in your core, when writing for marketing is reduced to “what can I write that’s gonna get me likes and enquiries right away so I don’t feel totally invisible?”.

At the core of this, there is the idea that being good means convincing people. Means getting them to say yes.

Yes, book me in. I don’t really know if you are the right one but I don’t want to miss out.

Yes, I’ll buy wall art. That new phone. That car. That course. I’ll regret it, but there we go – you have convinced me.

And it makes sense, because “yes” feels good. It feels like a win. It feels like money.

“No”, on the other hand, feels like… rejection. 

A GOOD FIT? 

Here’s the thing.

In business, same as in your personal life, going out with the wrong person has consequences. 

If you are lucky, you’ll only end up hating your dinner and how uncomfortable, even awkward, the evening felt.

But even if that’s not the case, rest assured you’ll regret that yes. Maybe even months down the line.

Maybe, you won’t even be aware of the consequences. 

A bad review (for your studio, that is), or simply a bunch of clients who “would not really recommend” you.

So what if marketing was not about getting people to say yes, but about making it easy for people to decide whether we are a “yes” or a “no” to them? 

What if marketing was not about finding our ideal client, but about making sure who we are is so clear that it’s easy for them to recognise us? (More on the relation between “who you are” and your brand here).

FILTERING vs CONVERTING

Ok, but that’s just theory – how do we put all of this into practice?

Let’s start with a simple excercise: let’s write something that will resonate with your ideal client, and repel your “nightmare” client

STEP 1 – YOUR “HELL NO”

Think about enquiries and questions you have received in the last few months.

Think about those that raise all of your alarm bells.

Could be people sending you a one line email that looks like “hi i’m interested in a baby session can you give me prices tx”. You know the one.

Could be someone sending you 30 images of babies in props, asking if you can do the same, when not a trace of a prop can be found on your pages.

Or maybe, simply, you don’t want to deal with any more “oh we are just looking for a few digitals”. To the point where reading that sentence would make you go “I’m fully booked”.

Choose one of these alarm-bell-raising questions and write it down.

STEP 2 – THE MUST-HAVES

Now think about something that for you is a non-negotiable, something that must be true for a client to be a good fit.

Could be… liking deep, rich colours.

Or liking posed images because you don’t do lifestyle.

Again, choose one non-negotiable and write it down.

STEP 3 – LET’S WRITE

Now, the easy part.

  1. Take your “must-have” and turn it into a sentence that sounds like: If you love [must have] you will love a session with me.

For example: 

If you love a rich, deep colour over any “baby pink”, you will love a session at [studio name].

If you love the idea of natural, unposed images of your newborn baby, a session with me is exactly what you are looking for.

  1. Take your “hell no” and list it in a “we might not be a good fit if” sentence.

For example: 

If you are only looking for a couple of digital images, we might not be a good fit. Although there is no obligation to purchase when you come for your viewing appointment, from the moment you enquire we will work to create a stunning gallery of minimum 20 images of your baby and most of my packages offer the best savings when you buy all of them.

STEP 4 – PRACTICE!

Use these sentences on your homepage or first reply to an enquiry.

FEELING SCARED?

If you have followed me until here, you probably felt good about the “if you love” sentence.

And terrified by the “hell no” one, because that will make people say no.

And “no” means losing a sale.

No means rejection.

But in the end, it all comes down to this: creating a business we love and that feels beautiful requires awareness of who we are, and what we want, and the courage of leaving behind whatever is not gonna get there.

Hi, I am Giulia (weird, uh? It sounds like Julia – but it’s written with a “Gi”) and I am the founder of Grow Your Photography Studio.

I am known for my no-BS, hands-on approach to helping newborn photographers get more clients and grow a business they actually enjoy running. I believe marketing should not be a “necessary evil” and that taking action is the first and most fundamental step toward success.

Feeling on the brink of burnout? Read our guide “Photographers on the brink of burnout“

Thinking about our Marketing Mentoring programme? Read this first

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“I DON’T HAVE TIME FOR THIS SH*T”

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Most of our lives are filled with too much pressure.

Financial pressure, expectations, emails, messages and… time pressure. When you have your own business, time pressure and the constant feeling of being about to drown because you simply don’t have time to it all can easily bring you to the point of breakdown.

Shooting, organising studio and props, editing, ordering, answering emails and messages from clients, and on top of all this… MARKETING.

Social media.

Blogs, welcome guides, reels, ads, websites.

No wonder time, or the lack of it, is something we need to address so often during our coaching call on the Marketing Mastermind for Newborn Photographers.

But since all of these activities are essential to our business… is there even a solution to the problem?

After all, being too busy – literally to the point of burnout – is not only seen as normal but often celebrated. 

WHY “TOO BUSY” IS NOT OK

Truth is, being “too busy” does not only make us sick in the long term, it can also have catastrophic consequences for our business. Being too busy, and too tired, often means things don’t happen fast enough because you are always trying to catch up with what needs to be done.

This also means your energy, creativity and brainpower are not being used much for “high level” decisions and planning.

We are so busy working on the daily maintenance of our “car” that we lose sight of what matters the most: our destination, and how to get there.

STEP 1: WHERE TO START

Ever noticed how, when you feel overwhelmed, even the tiniest request or annoyance can push you over the edge?

That I just can’t do this feeling.

So here is the first recommendation: write a list of all the activities you are responsible for in your business.

Important: I am NOT asking you for a to-do list.

Your list should resemble something like:

  • Handling enquiries and bookings
  • Shooting
  • Editing
  • Accounting
  • Buying props
  • Cleaning the studio
  • Social Media (list platforms)
  • Blog posts
  • Google My Business
  • Updating the website
  • Advertising

Write down as much as you can.
Then keep this list with you and keep adding to it.

STEP TWO: DO I NEED THIS?

Look at the activities you have marked and answer the following questions:

  1. How is this going to affect my business?
  2. Is it really necessary?
  3. Is it urgent?

Something necessary and urgent should, indeed, be addressed first.

Urgent but not necessary… should only be done when you have extra time, or outsourced when you have extra money.

Eliminate everything that is not necessary and write it on a separate list.

“I REALLY DON’T HAVE TIME FOR THIS!”

In the early days of my career, I remember spending Saturday evenings trying to learn how to do things I didn’t know how to do, fully aware that it wasn’t “my job” and that it was taking me much longer than it should have.

At the beginning that sometimes wasn’t even a choice, I just didn’t have the money to pay someone to do it.

But then, as time passed and the business kept growing, that habit did not leave me.

I got busier and busier, but I was still doing everything. 

One part of me still felt like I needed to save money for “more important things”, another part of me didn’t think others would do as good as a job.

After all, I was a perfectionist.

Until, one day, the reality of what I was doing started to sink in.

1 – The more time I was spending time doing things that “weren’t my job” (for example, building a website) the less time I had for those activities that could help me get more clients.

And you know what? That’s how you make money.

Money that you can in part invest to free more of your time, get more clients and live a more sustainable life.

2 – In most situations, I didn’t need my “suppliers” to do a perfect job.

If they were good enough to take the job from 0% to 90%, I could take it to 100%, get a great final product in 1/10 of the time.

Starting to outsource also gave me a chance to test suppliers, build a relationship with them and give them a chance to learn more about my business. Some of them have now been working with me for years and my “final touches” take minutes, not hours.

3 – Time and freedom have simply no price.

Our time is limited, for real. 

So how much is an hour of your time worth it? And should you really spend it doing something you should not be doing in the first place?

For me, the answer is not and let me tell you one thing: the sense of relief I felt the first time I paid someone $80 that gave me a free evening to do what I wanted was inebriating.

Back to your list, chances are sometimes you feel the way I described at the beginning of this section.

That “I could use this money for something else” and “I know I would not be happy, I am a perfectionist”.

I want you to mark all activities that make you feel like that.

A few that I think might be on your list: website (especially building it), blog posts, admin, accounting.

One part of me still felt like I needed to save money for “more important things”, another part of me didn’t think others would do as good as a job.

After all, I was a perfectionist.

STEP FOUR: EVALUATE OPTIONS

Now you should have a list of activities that are necessary to your business and that you should not be doing.

Some of them will be urgent, some won’t.

Start from the urgent ones and evaluate options for outsourcing.

Ask in your favourite Facebook groups, ask other local businesses, and have a look at platforms like Fiverr.

When it comes to platforms like Fiverr please be extra careful with gigs that are way too cheap. There is always a reason.

Also, contact the seller before placing an order. Ask if they have worked with anyone in your industry before and, if that is the case, ask if you can see a sample of their work.

If not, ask for other samples.

And then just do it.

Outsourcing most of your activities won’t be a huge investment, so don’t waste weeks making a decision!

Part of your job as a business owner is to evaluate risks and make small decisions quickly, so your business can keep moving forward and your time and energy can be spent on what really matters.

Hi, I am Giulia (weird, uh? It sounds like Julia – but it’s written with a “Gi”) and I am the founder of Grow Your Photography Studio.

I am known for my no-BS, hands-on approach to helping newborn photographers get more clients and grow a business they actually enjoy running. I believe marketing should not be a “necessary evil” and that taking action is the first and most fundamental step toward success.

Feeling on the brink of burnout? Read our guide “Photographers on the brink of burnout“

Thinking about our Marketing Mentoring programme? Read this first

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