Nearly every form of marketing and sales technique we see today is invasive and breeds distrust – despite most of us being instantly repelled by the slightest hint of pressure. So if you have ever thought to yourself “I hate selling, I am not good at it!”… I am glad you did, it means you […]
If you are reading this, chances are that at least once in your career as a photographer you thought to yourself “I hate marketing, I suck at it, and I just wish I could get someone to do it all for me”.
You desperately want to attract more clients, and make more money doing so, but you don’t know how to do it without living a lifestyle you hate (late nights and early mornings with too little time for the people you love) and in a non-pressuring, non hype-filled way.
And somehow, whenever you try to do what the “experts” say you should do… it just doesn’t feel like you.
Not a day goes by without someone telling me how “the best” clients come from Google, as if the universe could be divided into categories: On the one side, the misfits. Awful troublemakers, price-shoppers people who only exist on social media and message us with the only purpose of making our life impossible On the […]
Imagine this: it’s Monday morning and you are sipping coffee or tea sitting in your studio… and waiting for your Facebook Photography business page to load. So you wait, and wait, until you realise you can’t actually login. And this time is not because you’ve been logged out and can’t remember the password, it’s because […]
A few days ago one of my clients had her 1 to 1 training with Maddy Rogers and I was lucky enough to get some behind the scenes snaps from the two-day event. Also got some “behind the scenes” tales of poops happening but that’s another story. It was probably the first picture that really […]
Waiting for restrictions to ease, because then “hopefully business will pick up again”? But what if it doesn’t? As I write this, on the one side I’m seeing headlines talking about recession and disruption caused by Brexit. On the other side, all top marketing inner-circles worldwide have become an incessant flow of posts about a […]
Ever experienced “Editing procrastination”?
You KNOW that session didn’t go as planned and now you are just DREADING the idea of looking at the images.
Never mind editing them.
Long gone are the days when you could pop up on Google overnight, maybe stuffing your HTML with meaningless lists of keywords (yes, I am that old!). Our blog post series “SEO tips for Newborn Photographers” will help you navigate the most recent changes in search engine’s algorithm and get your Newborn Sessions page seen! […]
Ever worked on your brand new website, then opened Google Analytics and got all excited about the spike in the number of visitors? Then moved to the Session Duration to realised there is a 20 seconds average visit? If that’s the case, your next thought might have been “it’s probably because I opened the website […]
We have discussed in previous posts how to use tools like Moz.com to find blog ideas to boost your SEO and, most of all, how to write content that answers actual questions your ideal clients have on their mind. To make things easier for you, I have created a list of topics to get you […]