Top 5 Tips for Converting Your Newborn Leads
Have you noticed how lately converting leads for Newborn Sessions…
SEO For Newborn Photographers: Google Search Console Guide
As a newborn photographer, getting your work seen by potential…
Facebook Ads for Photographers – 5 most common mistakes
Facebook Ads have always been a big part of our coaching The…
About Your Expectations & Mine – Marketing for Photographers
If you are considering my coaching - or any marketing services/course…
Conscious Business for Photographers: an introduction
I have thought long and hard about using the word "conscious"…
Marketing for Photographers is changing – Welcome to Grow Your Photography Studio v2.0
5 years ago, when I took my first photography client on board,…
Facebook Pages: 3 steps to prevent being hacked + What to do if hackers strike
Let's be honest: hating Facebook is pretty easy, these days.
Like…
Like…
IF MARKETING IS THE ANNOYING GUY TRYING TO TAKE YOU HOME
You know?
The one rushing through questions nobody is interested…
The one rushing through questions nobody is interested…
“I DON’T HAVE TIME FOR THIS SH*T”
Most of our lives are filled with too much pressure.
Financial…
Financial…
WHAT IF YOUR COACHING DOESN’T WORK FOR ME?
"Will this work for me?""What if it doesn't work?""And how is…
SHOULD YOU REALLY “CHARGE WHAT YOU ARE WORTH”?
“Charge what you are worth” seems to have become the universal…
STRUGGLING WITH CHRISTMAS MINIS? GET OUR MARKETING CHECKLIST
Christmas Minis are quick and easy sessions that should sell…
ESSENTIAL MARKETING TOOLS FOR NEWBORN PHOTOGRAPHERS
Scheduling posts, sending questionnaires, email newsletters...…
3 REMINDERS FOR WHEN YOU FEEL LIKE YOU “SHOULD HAVE IT ALL FIGURED OUT”
If you ever opened a Facebook group dedicated to newborn photography…
“I KNOW I SHOULDN’T BE LOOKING AT MY COMPETITORS, BUT…”
You know that feeling when you “end up” on your competitors’…
THE PROBLEM WITH BOUNDARIES – HOW (AND WHEN) TO SAY “NO”
Monday night, one of my early days in business.
There I am,…
There I am,…
HANDLING ENQUIRIES: LET’S TALK PHONE CALLS
For some of us, the idea of having phone calls with leads can…
MARKETING, SALES &… SAFE SPACES
Nearly every form of marketing and sales technique we see today…
PHOTOGRAPHERS ON THE BRINK OF BURNOUT
If you are reading this, chances are that at least once in your career as a photographer you thought to yourself “I hate marketing, I suck at it, and I just wish I could get someone to do it all for me”.
You desperately want to attract more clients, and make more money doing so, but you don’t know how to do it without living a lifestyle you hate (late nights and early mornings with too little time for the people you love) and in a non-pressuring, non hype-filled way.
And somehow, whenever you try to do what the “experts” say you should do… it just doesn’t feel like you.
You desperately want to attract more clients, and make more money doing so, but you don’t know how to do it without living a lifestyle you hate (late nights and early mornings with too little time for the people you love) and in a non-pressuring, non hype-filled way.
And somehow, whenever you try to do what the “experts” say you should do… it just doesn’t feel like you.
THE HORRIBLE, TERRIBLE, AWFUL CLIENTS YOU GET THROUGH SOCIAL MEDIA
Not a day goes by without someone telling me how “the best”…
Want to avoid a ban? Take care of your Facebook Photography Business Page
Imagine this: it’s Monday morning and you are sipping coffee…
NEWBORN PHOTOGRAPHERS: THERE IS (REAL) LIFE BEYOND MARKETING
A few days ago one of my clients had her 1 to 1 training with…
MARKETING YOUR PHOTOGRAPHY STUDIO AFTER LOCKDOWN: WHEN IS… “BACK TO NORMAL” GOING TO HAPPEN?
Waiting for restrictions to ease, because then “hopefully…
3 Steps to a better photography business
Ever experienced “Editing procrastination”?
You KNOW that session didn’t go as planned and now you are just DREADING the idea of looking at the images.
Never mind editing them.
You KNOW that session didn’t go as planned and now you are just DREADING the idea of looking at the images.
Never mind editing them.
Is Google trusting your site? SEO tips for Newborn Photographers
Long gone are the days when you could pop up on Google overnight,…
How To Exclude Your IP Address From Google Analytics
Ever worked on your brand new website, then opened Google Analytics…
“What Should I Write About?” – Blog Ideas for Newborn Photographers
We have discussed in previous posts how to use tools like Moz.com…
Choose your “marketing battles” wisely – SEO for (Newborn) Photographers
SEO can do magic for your marketing, but if you are thinking that SEO is "free"... think again.
As competition increases and Google becomes smarter and smarter (gone are the times when stuffing your page with keywords was all you needed), ranking well on search results for keywords that are driving enough traffic to your site takes TIME.
As competition increases and Google becomes smarter and smarter (gone are the times when stuffing your page with keywords was all you needed), ranking well on search results for keywords that are driving enough traffic to your site takes TIME.
Wondering what your next blog post should be about? Wonder no more.
Have you ever thought about writing more blog posts to help…
The Ultimate Client Avatar Workbook for Newborn Photographers (Free Guide)
When it comes to costumer acquisition, retention and marketing…
How to create 19 pieces of content in 2 hours (free guide)
When it comes to building a brand and expanding your business…
That customer hates me! (or so my brain says)
Some days it seems like our entire life depends on making “the…
5-step guide to successfully advertise your Newborn Sessions online
Online advertising can be quite complicated... and launching…
Why people say no to your newborn sessions (and what to do about it)
We say no because we don’t want to be pressured into buying something.
We say no because we don’t want to have to explain WHY we don’t want to buy those trousers that apparently fits us perfectly and look good.
We say no because we want to be free to “think about it”.
You know why?
Because we’re supposed to.
We say no because we don’t want to have to explain WHY we don’t want to buy those trousers that apparently fits us perfectly and look good.
We say no because we want to be free to “think about it”.
You know why?
Because we’re supposed to.
5 TIPS FOR GETTING MORE “HIGH SPENDERS” FOR YOUR NEWBORN SESSIONS
This is one of the questions I get asked more frequently.
In fact, so much emphasis is being placed on this aspect that I hear more and more photographers saying they are only interested in finding new clients… if they are high spenders.
In fact, so much emphasis is being placed on this aspect that I hear more and more photographers saying they are only interested in finding new clients… if they are high spenders.
WHY YOUR “IDEAL CLIENT” IS THE ONE WHO DIDN’T BOOK TODAY
So someone sends you an enquiry in reaction to your latest post.
You reply - they book a shoot almost immediately.
What is your first reaction?
“Now THAT’s my ideal client!”
But are they really? Or are they just “easy”?
You reply - they book a shoot almost immediately.
What is your first reaction?
“Now THAT’s my ideal client!”
But are they really? Or are they just “easy”?
PHOTOGRAPHERS ON THE BRINK OF BURNOUT
Marketing for Newborn Photographers, Start from hereIf you are reading this, chances are that at least once in your career as a photographer you thought to yourself “I hate marketing, I suck at it, and I just wish I could get someone to do it all for me”.
You desperately want to attract more clients, and make more money doing so, but you don’t know how to do it without living a lifestyle you hate (late nights and early mornings with too little time for the people you love) and in a non-pressuring, non hype-filled way.
And somehow, whenever you try to do what the “experts” say you should do… it just doesn’t feel like you.